Family Office · London, United Kingdom
Fulcrum Asset Management is a London-based investment management firm founded in 2004, specializing in diversified, multi-asset investment strategies for institutional and professional clients. The company is known for its research-driven approach, offering a range of absolute return, risk premia, and macro strategies. Fulcrum manages assets for pension funds, charities, and other institutional investors, with a reputation for innovation in systematic and discretionary investment processes. The firm has expanded its presence internationally and is recognized for its commitment to responsible investing and ESG integration in its portfolios.
Business models
platform
Customer segments
Institutional investors, Asset owners
Geography
UK, US, Europe, APAC
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Fulcrum Asset Management deploys privately-held capital. Cycles are short, decisions concentrated, and structures flexible (equity, convertible, revenue-share). Less brand premium, more underwriting on substance. VCboom tracks Fulcrum Asset Management alongside 47,000+ other active investors, ranked weekly by recent-deal momentum, sector concentration, and partner activity.
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